The Metrics that Matter: Rethinking Sustainability Metrics in Packaging
August 4, 2026 6:14 amThe Metrics that Matter: Rethinking Sustainability Metrics in Packaging

In this article by Anoosheh Oskouian, CEO, Ship & Shore Environmental, she discusses that sustainability has become one of the defining priorities for the global packaging industry. Companies across manufacturing, consumer goods, and logistics are investing heavily in environmental initiatives, publishing ESG reports, and setting ambitious carbon and waste reduction targets.
The urgency is clear. According to research cited by the United Nations Environment Programme, about 36% of all plastics produced globally are used for packaging, making it the largest application for plastics worldwide.
https://www.unep.org/resources/report/global-plastics-outlook
At the same time, packaging represents roughly 40% of global plastic waste, highlighting the sector’s enormous environmental footprint and the growing pressure on manufacturers to demonstrate measurable progress.
Against this backdrop, companies are racing to prove sustainability performance.
But one critical question remains: Are We Measuring the Right Things?
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